Hosted in Farmacy, a vegan restaurant located in the Notting Hill area of London, the Footasylum Women's team and Adidas joined together to host a launch event, over lunch, discussing the upcoming Arkyn and how they tapped the likes of Kylie Jenner and more to be the face of the new release, not forgetting the fact that this was a push for one of the first initial women's only releases from Adidas. Through invites, the event brought in a range of bloggers & influencers, inviting them to get their hands on an exclusive "team early" pair of the footwear.