Sunset By Australasia, With Sophie, Laura And Ego Shoes.

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In an ideal world, there would be no such thing as a project with a tight deadline, luckily for my client though, not to mention my own credibility and sanity, I’m no stranger to getting jobs across the line and complete in the tightest of timeframes, not something that ranks highly on my enjoyment list but its an asset nonetheless when needed, just like it was for this particular job with Ego.

Spending the day working directly with the Ego Shoes team, I helped them shoot and direct a series of videos which they would then go on to use across their website and social media pages, to promote International Women’s Day.

The overall direction behind this campaign was to get the girls talking and discussing the topic of hate within the female demographic, also mentioning how they’ve dealt with and overcome their own cases of hate from fellow females.

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